Through the middle years of the last decade, it became increasingly common for celebrities to show up at events like award ceremonies in the Toyota Prius as a way of demonstrating their support for environmental causes. Now that the realm of the hybrid is expanding beyond the iconic pioneer, other automakers want a piece of that celeb action too.

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The F1 enthusiasts are all abuzz about the launching of two vehicles in the month of January. BMW Sauber F1 confirmed that the 2010 challenger will be launched on January 31, the very last day before the testing season begins in Valencia. German media have also leaked that Mercedes GP will hold its official unveiling of the 2010 car on January 25.

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Over the last several years, Mercedes-Benz has displayed a series of hybrid concepts based on several different model ranges. These have been based on various powertrain configurations including both mild and two-mode hybrids as well as both gas and diesel engines such as the C300 Bluetec hybrid pictured above. Mercedes'.

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Mercedes-Benz only recently launched its first production hybrid in the form of the S400 BlueHybrid, and it's already working on the next generation of its flagship S-class. When that model debuts in a few years time, it is expected to be the first model from Stuttgart to offer a plug-in hybrid (PHEV) powertrain. At this point, it's unknown which of Mercedes' two hybrid systems it will use.

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In America, station wagons began falling from favor in the late 1970s, when vans and, subsequently, SUVs became the preferred family ride. Today, however, there appears to be a resurgence of interest in the lower-profile wagon and its two-door offspring, the shooting brake. In fact, rumors have begun to circulate that Mercedes-Benz will debut a sexy, shooting brake variant of the CLS at the 2010 Paris auto show.

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Starting next year, the high-performance AMG division at Mercedes-Benz will begin to replace all 6.2-liter V8 engines with smaller, twin-turbo units. The replacement motor will be a twin-turbo 5.5-liter V8 that is expected to make just as much (if not more) power, but reduce fuel consumption significantly.

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Sure, you’ve probably seen the SLS AMG supercar from Mercedes before, but you haven’t seen it like this before. In true UAE-fashion, Mercedes revealed its new top-tier performer at the Dubai Auto Show painted in a brilliantly bling shade of matte-gold.

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The 2011 Mercedes-Benz E-Class Cabriolet is ready for its close-up at the Detroit Auto Show, but before the shindig in Michigan gets underway next month, Mercedes has dropped all the official details on its CLK convertible replacement. Like the coupe on which it's based, the Cabrio is a step up from its predecessor and comes packing a choice of powerplants.

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That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an eariler model of the same brand, and Mercedes-Benz's 67-percent retention rate tops all others, including the usual suspects, Honda and Toyota.

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Many of you folks were waiting for it, now its finally here: this is the 2010 Mercedes-Benz E-Class 4MATIC, a new model from the German manufacturer equipped with permanent all-wheel-drive system! As you may know already, most of the Mercedes-Benz passenger cars are equipped with a rear-wheel drive system but the new E-Class promises to deliver more safety than ever with the 4MATIC system..

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This ungainly little creature had an area all to itself at this year's Essen Motor Show. Built over four years by Swiss drag racer Stefan Winter – who is a roofer by trade – the most important thing to say is this: Winter did not mangle a genuine 1956 Mercedes 300 SL to create this beast, and we can thank all the gods that be for that.

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Say what you will about the retro design of the new Mercedes-Benz SLS AMG. Some call it a contemporary take on a classic shape, others may deride the lack of originality. But at least it's consistent. Which is a heck of a lot more than we can say for what MEC Design has done to it.

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Mercedes Benz specialists at Piecha design tuning center have come up with a styling package for the Mercedes C-class estate or as Germans call it T-Modell, which turns it to a C63 AMG lookalike! These kinda of sporty station wagon cars which offer great practicality with cool looks and good performance are very popular in Europe and specially Germany.

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The tuners from VÄTH Automobiltechnik have set their sights on the ML 63 AMG and have given the car even more power. The vehicle, which is being built on the ML 63 AMG base in Hösbach, is capable of up to 300 km/h. This high-performance SUV was given a VÄTH 6.3 liters 585 HP engine with an amazing 690 Nm. For desired serviceability, the car has had many of its engine parts substituted.

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The new Mercedes-Benz ML450 is available for lease starting this week here in the U.S., but it will be making its auto show debut in production form in Los Angeles the week after next. The two-mode hybrid provides similar performance to the V8 powered ML550 but with a 46 percent boost in fuel efficiency.

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