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Lexus first in luxury owner loyalty survey, Saab last
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Posted on
Sep 04 2008 4:05 AM
by
Asif
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Luxury brands take particular pains to breed loyalty in their customers, since the cars they sell ostensibly offer something beyond the best value for money, whether that’s a style, a feel or a history. Cultivating a sense of belonging ensures buyers will return to the brand when they need to replace their current vehicle, and that’s a sure way to grow sales. According to the latest J.D. Power and Associates survey, Lexus has done a very good job of this, as almost half of its owners traded in for another of the brand’s offerings in the first quarter of 2008.
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