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Nissan knee deep in the electrictrification race
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Posted on
Jul 10 2008 5:31 AM
by
Asif
Nissan CEO Carlos Ghosn has held to his belief that hybrids are not the answer to the fuel efficiency question. The Japanese automaker came out with a very capable Altima hybrid last year, but it was Toyota technology purchased to help Nissan look good in the short term. Nissan has been betting most of its R&D dollars on electric vehicles, and the fruit of its engineering labors will be first seen stateside in 2010. It's important to note that Nissan intends to launch the technology here in the States, which is significant because Japanese automakers typically launch new technology in their home market first before U.S. customers ever see it.
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