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Birth of a tagline - Mitsubishi brings the confusion
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Posted on
Jun 20 2008 6:52 AM
by
Asif
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Drive@earth. Sounds an awful lot like shorthand for "run this bizatch into the ground," but Mitsubishi has an official explanation for its new tagline. Launching this summer in Japan, "Drive@earth" will be used by Mitsubishi in all markets. The tagline, which looks like an intern tacked it below the logo in Microsoft Word ten minutes ago, is meant to carry dual meanings. The first thing Mitsubishi wants to convey is the idea that its automobiles, and their four-wheeling legacy, allow people to visit virtually any point on the earth.
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