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Dodge to revise its marketing strategy, no longer wants to be power brand
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Posted on
Jun 12 2008 4:14 AM
by
Asif
Dodge and its Ram badge has long been associated with power, and the marque is considered to be Chrysler's performance brand. In these days of record high fuel prices, though, being associated with horsepower could also mean an association with the guzzling of gasoline. Believe it or not, Dodge does not want this image, so it may be tweaking its marketing strategy a bit in a bid to change with the times.
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