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Dealers praise/criticize Chrysler's Project Genesis
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Posted on
Jun 03 2008 3:22 AM
by
Asif
Chrysler's restructuring plan and new plan for product development named Project Genesis is facing some expected criticism from many dealers. However, others are praising the cost-cutting, model-trimming and dealer-consolidation program that's happening as a result. As Chrysler pressures its traditional dealer network to sell all three brands (Chrysler, Jeep and Dodge) under one roof - without any financial assistance to help those already struggling with slow sales - many dealers are having a difficult time with the expense of investing in larger facilities to meet the Project Genesis requirements.
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