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BMW marketing the X6 as an entirely new class of vehicle
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Posted on
Apr 29 2008 7:04 AM
by
adnana
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BMW is marketing the X6 as an entirely new class of vehicle. As such, it's trying to catch people's attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle's stats.
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