At most auto shows car companies pull out all the stops in order to make their products shine, but Ford has taken a different route. The company displayed a crash-tested Ford Taurus at the New York Auto Show and will allow show goers to re-live the test crash in a theatre-like experience. Show goers will be positioned in the same place as the actual crash test dummies while a large video screen mounted a few inches in front of the windshield plays video of the car crashing into the wall at 35 mph.

The not so subtle meaning of the display is to remind consumers that the Taurus was a ‘Top Safety Pick’ by the Insurance Institute for Highway Safety and received a five star rating for rollover resistance from the National Highway Traffic Safety Administration. Ford expects the display to be a popular exhibit because more than 50% of consumers consider safety to be an important factor when purchasing a new vehicle.

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