Mazda’s diminutive Mazda2 (Demio) hatch has taken out the annual World Car of the Year (WCOTY) awards in New York, beating 38 other cars for the top spot including the Ford Mondeo and Mercedes-Benz C-Class in the top three. The Mazda2 was nominated by 47 World Car jurors from 24 countries and was picked because of its appealing looks and high levels of standard equipment for the price.

Rather than being just a popularity contest, the objective was to ensure that the WCOTY would be the product of a fair and thorough assessment process that considered the needs and wants of consumers the world over. The process began with individual jurors evaluating and rating the candidates using a variety of standardized parameters – everything from styling and quality, to performance and safety. To be eligible for the award, the vehicles had to be in production, and sold, on at least two continents during 2008.

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