Think of this as "Acura's year of the sedan," And the Japanese automaker's chief marketing executive, Dick Colliver, isn't exaggerating. The 2009 Acura TSX that is making its debut at this year's New York Auto Show is one of three sedans the marque will re-launch this year.

Of the three, none is arguably more important than the entry-luxury Acura TSX, which is designed to draw in young, first-time luxury buyers who the maker hopes will remain loyal to the brand, as they age and - hope goes - increase in affluence.

The TSX is a sporty sedan that, in its new incarnation, is likely to surprise those who think "entry-level" products mean stripped and basic. Quite the contrary. The 2009 Acura TSX is loaded with up-market features, from leather seats to Bluetooth technology for hands-free cellphoning.

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