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Lexus says hybrid technology "defines" the Lexus brand in Europe
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Posted on
Mar 17 2008 9:49 AM
by
adnana
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When I think about the Lexus brand, the first thing that comes to mind is not its hybrid option. In Europe, it seems Lexus and hybrid are synonymous because a Lexus official told the BBC, "Hybrid is Lexus brand defining technology." We have written about the increasing Lexus hybrid sales in Europe over the years and even the shocker that hybrid Lexus vehicles were outselling the gas versions 4-to-1 in Europe. Sainsbury's chief executive, Justin King, gave up his Maserati Quattroporte for a hybrid Lexus. Overall, though, Europeans still love diesel and aren't big fans of hybrids. Also, and you might find this hard to believe (he wrote sarcastically) but Europe already has one (or two?) luxury car brands.
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