Kia is showing its fun side at Geneva with three SOUL concepts designed to make life entertaining. Created by Kia’s European design team under the guidance of Kia’s Chief Design Officer, Peter Schreyer, the trio of concept cars is closely related to a new production car which will make its World Premiere at the Paris Show in September.

And to show how serious Kia is about reducing the impact of the car on the environment it will also debut two ‘eco-cee’d’ concepts that reduce emissions and increase fuel economy whilst losing none of the spirited driving characteristics that have marked the cee’d family out as a mainstream choice.

The concept cars – SOUL Diva, SOUL Burner and SOUL Searcher – are each designed to appeal to different consumers and clearly display the potential for personalisation that the new production car will offer buyers.

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