Upmarket Honda brand Acura believes that bigger still is better. Despite indications that the American public may be ready to move to smaller, more fuel-efficient vehicles, the luxury brand intends to keep selling larger vehicles. More surprisingly, despite Lexus’ huge success in the area, Acura will not be selling any hybrid models any time soon, even though Honda is releasing its global hybrid powertrain this year. Instead a new diesel engine will be introduced into the range.

Dick Colliver, executive vice president of Acura, told AutoObserver that hybrids are not a good fit for Acura’s current and future lineup. When it comes to meeting future fuel economy standards with hybrid technology Colliver believes, “when you go into the bigger vehicles, it’s going to be very difficult. Our position is it’s better-suited for smaller cars.”

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