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Ford’s Mulally Ponders Taking Lincoln Global
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Posted on
Feb 02 2008 6:44 AM
by
adnana
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Ford CEO Alan Mulally told German publication Auto Motor und Sport that the company is considering bringing the Lincoln brand global.
Lincoln counted 130,700 sales worldwide in 2007, but a tiny one percent of those sales came outside of the North American market. Mulally and Ford seem to believe that Lincoln has got potential to do much more than that. Said the CEO, “We are considering distribution in Europe and Asia. We already sell Lincolns in the Middle East.”
While Lincoln remains competitive in the luxury segment in the U.S., largely on the strength of its Navigator SUV, Ford may find the going slightly tougher when facing the BMW, and Mercedes of the world on their home turf. General Motors for instance, which has attempted to bring its Cadillac brand global in recent years, still only sold a small percentage of its luxury vehicles outside of the U.S. last year; a little more than ten percent.
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