Bugatti Veyron 16.4; fastest, quickest, most powerful. It was an expensive brief, but the company met it, albeit at extremely high costs. So high in fact that the scheduled 300 (only 125 have been delivered so far) profit-bleeders to be built will never return any money to parent company Volkswagen. But resilient VW is about to do it again!

Bugatti media communications manager Julius Kruta told Emirates Business that Veyron is not the end of the story, even though it so nearly became the end of VW itself.

“Even though it is not economically viable for us, we will do it again,” said Kruta, “we have bigger plans for the future and the next one from our stables will be even more expensive than the Veyron.” US luxury car company Dimora may have a word or two about this with their planned USD 2 million Natalia.

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