Honda’s EFI outboard engines have ranked ‘Highest in Customer Satisfaction with Four-Stroke Outboard Engines’ in the J.D. Power and Associates 2007 Marine Engine Competitive Information Study.

This is the third consecutive year Honda has received the four-stroke EFI outboard award.

Honda Marine manager Tim Davies said Honda engines scored 939 out of a possible 1000 points – the highest total since the award’s inception.

'Receiving this recognition again, in the largest and most competitive market in the world (America), illustrates Honda’s commitment to building superior products with outstanding performance and unparalleled reliability,' Mr Davies said.

'Just last week, here in Australia, we had two of Honda’s senior R&D engineers from Japan travelling around the country and speaking with dealers and customers about Honda’s new BF75/90 outboard engines.

'This sort of personal contact with senior management of the world’s largest engine manufacturer further reinforces Honda’s commitment to complete customer satisfaction – right around the world.'

The J.D. Power and Associates study also reported an increased awareness among boat owners that higher-technology engines delivered a superior overall boating experience. Even further, it revealed a marked increase in demand for quiet, efficient, clean-running engines.

read full blog